Problem

Animus was a relatively new company at the time of redesigningtheir website. The goal of this site was to capture large leads by showingtheir live return values directly on the website. They also needed a new logoto accompany the site to help them stand out with their competition.

My Role

As the art director, I worked alongside the design team tocreate a logo and establish the foundations of a brand to base all otheraspects of design. Being a small team, I also helped with the development of thesite to ensure the quality of the final product.

Approach

When taking on a client that needs a website and rebrand,generally speaking, making sure the brand is situated before the website takesprecedent. After the logo was approved, that was used as the basis for the artdirection of the website.