Problem

Finlyte was a newer company that was in need of a fullyfleshed out website to showcase their range of services to customers.

Approach

Since the company was so new, I opted use illustration as away to create an evergreen feel to the website without making it feel full ofstock imagery. I also chose to create multiple layouts for the sections thatallowed more flexibility for the content. This website was done in coordinationwith a marketing agency that provided full content and project management.

Results

The illustrations added playfulness, context, and approachabilityto the content. We also opted to create a form in the footer which allows theclient to capture more qualified leads.