Problem

Fielding’s website had grown old and out of date. It wasfilled with pages that overlapped on topics and was hard to navigate directlyto their services.

Approach

The first goal in this website was to develop a site map toestablish which pages needed to stay or be

cut. In order to do this, the pages were evaluated on theirSEO ranking so that they didn’t lose any value that they had alreadyestablished. The second goal was to modernize the website and make it instantlyidentifiable and easy to navigate their services.

Results

Site navigation was condensed to it’s base essentials. Thisresulted in more contact form submissions and phone calls. Existing content wascombined with an SEO refresh.