Problem

HOBY was having issues with content organization. Theirusers were having trouble navigating to relevant information. There was morethan a two dozen extra pages that did not contain relevant or important SEO generatingcontent.

Approach

The number of links in the navigation was reduced dramaticallyand the pages were consolidated with combined content so there was no loss ofSEO value. Two important pathways were formed for students and schoolofficials. The student end-point allows for students to get in contact toenroll themselves and the school’s end-point allows them to register theirschool for the program so that students can be nominated.

Results

No SEO ranking was lost and the website is far easier tonavigate. Student enrollment by parents has increased which has increasedenrollment with the local chapters of the organization.